With the rising amount of burnout and lack of motivation in Gen Z individuals, Infuse ICT hopes to uplifting, motivate, and build an emotional and raw connection between the citizens of the city.

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Beyond its aesthetic allure, art wields the power to uplift the human spirit, spark joy, and contribute to overall well-being. Recent scientific research provides compelling evidence that engaging with art—whether creating or appreciating it—can significantly enhance happiness.  In today’s digital age, where perfectionism can feel overwhelming, viewers seek art that feels genuine and relatable.

 

Local artists are closest to our city’s individuals, giving them the ability to relate and inspire the community. By winning the challenge, these artists will also receive recognition and be able to leave on mark on the ICT.

 

 Infuse ICT, the campaign name, came to life when taking into account the similarities between the human body circulatory system and the routes of the bus service. As the veins provide nutrients to the body, art and design can do the same for city through the streets. The goal, “Restoring Routes with Raw Emotion,” has the power to inspire people, connect individuals, and show gratitude to the ICT.